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Cadillac ATS against the World

General Motors has put together a new ad campaign for Cadillac ATS model year 2013. It will air as a clip of 30 seconds and 1 minute, and the United States during the opening ceremony of the Olympic Games in London on 27 July.

Called "Cadillac ATS vs. The World", the campaign shows the compact sport on different playgrounds, the Moroccan desert, tunnels Guoliang of China through the streets of Monaco.

At the wheel, were the pilot car Derek Hill, son of Phil Hill, the only American to have won the world championship of Formula 1 with Ferrari in 1961.
compact premium

Present on the Geneva motor show last March, the Cadillac ATS seeks to compete with sedans "premium" BMW 3 Series, Audi A4 and Mercedes C-Class According to Cadillac, the ATS will be one of the lightest in its segment with a weight under 1,540 kg ...

In the BMW 3 Series range, only the 335i equipped with a "large" 3.0-liter six-cylinder is heavier (1585 kg). All other versions are slightly below. The question is what will provide the U.S. under the hood!
World in 2012?

The Cadillac ATS will be present at the Paris Motor Show 2012 and late 2012 will include the Cadillac range France, hitherto composed of CTS, SRX and Escalade.